FOR IMMEDIATE RELEASE
CELEBRATING 200,000,000 BOOKS
In Australia, 1988 is a very special year for everyone, not only is it a celebration of our Bicentennial year, 200 years, it is also a 200 celebration for Little Golden Books.
In March, Little Golden Books will celebrate selling their 200th million Little Golden Book, that is 200 million very happy golden memories.
Golden Press has been publishing Little Golden Books in Australia for 40 years and the little book is still as popular as ever; isn't it nice to know in these very uncertain times that there are still some old stalwarts around and going strong.
Storytelling for children is just as popular and necessary as it always was.
As this year is a very special year for Little Golden Books, all their readers will have an extra thrill, the chance of a lifetime, to win a family holiday to Disneyland to meet all the characters they've come to know and love in the books.
A major publicity campaign, together with giveaways, combined with our national competition will be directed towards the following shows which represent the market segment for those people likely to buy Little Golden Books:
Channel B (Sydney) ........... The Afternoon Show
Channel 7 (Sydney) ........... Eleven AM, Romper Room
Channel 9 (Sydney) ........... The Home Shopping Show, The Midday Show
Channel 10 (Sydney) ........... Good Morning Sydney
Channel 10 (Melbourne) ........... Good Morning Melbourne
Channel 7 (Brisbane) ........... Bovis Breakfast Club, Wombat
Channel 9 (Brisbane) ........... OK (Okay For Kids)
Channel 9 (Adelaide) ........... Adelaide Today, Curiosity Show
Channel 7 (Perth) ........... Good Morning Perth, Fat Cat's Funtime Show
The Radio has been alerted to our campaign with Press Kits being submitted to the following producers:
BUE (Sydney) ........... Geraldine Doogue
BSM (Sydney) ........... Angela Catterns
BGB (Sydney) ........... Mike Carlton
BCH (Sydney) ........... Howard Craven
BBL (Sydney) ........... Margaret Throsby
Radio National ........... Offspring, Country Hour
3DB(Melbourne) ........... Mickie De Stoop
3L0(Melbourne) ........... Barbara Horn
Also approaches will be made for the appropriate radio coverage in Brisbane, Adelaide, Perth, Tasmania and Northern Territory.
GOLDEN PRESS PTY LTD.
FOR IMMEDIATE RELEASE
WHAT'S WRONG WITH LITTLE GOLDEN BOOKS
What's wrong with something that sells 200 million copies ?
Obviously the stories themselves must be good or else no-one would be listening to them and we know that is not the case.
Obviously the pictures must be alright too or else no-one would be looking at them and we know that is not the case either.
However, Little Golden Books have encountered some criticism over the years about their format and educational value. It is almost as if their very success, like many other success stories, renders them suspicious.
Simplicity and good ingredients are the essentials for all good recipes and that is indeed what makes up Little Golden Books.
In this modern fast moving age there is nothing wrong with a good old simple story with an old fashioned happy ending, it makes people smile and feel happy. There cannot be much wrong with that.
As every storyteller knows, so often the child will choose a story that is hard to read or takes too long, but there is never this problem with Little Golden Books, they are always just the right length for a bedtime story.
Little Golden Books have diversified in their 40 years and now some of the favourite characters can be encountered not only through reading but also on cassettes and videos.
Children are our future and what better way of entertaining them than the tried and true art of storytelling with Little Golden Books as we did in the past.